Vibe coding has fundamentally shifted the landscape. It is a massive unlock for designers, product people, and anyone with high agency. The barrier to creation is crumbling. Sure, deployment and setup can still be a slight headache for the non-technical crowd, but let’s be real—those gaps are closing fast.
But once the “build” is solved, we are left with two massive hurdles.
Vibe coding solved the "idea to code" gap. Deployment is closing. But launch and optimization remain unsolved.
1) The Launch Friction
Marketing remains surprisingly manual, and it fights on two different fronts:
Launchpads: ProductHunt and friends give you the stage, but don’t orchestrate the event.
Social grind: X, LinkedIn, and “building in the wild” demand constant engagement and storytelling.
Despite all our asset-generation tools, the actual action of launching—on both platforms and socials—is still a human burden that agents haven’t solved yet.
2) The Optimization Gap
This is the big one. Let’s assume you built it and launched it. How do you tune it?
Right now, there is a disconnected link between agentic intelligence and product optimization. We have agents that build, but no agents that refine for revenue or UX (whether B2C, B2B, or B2Agent).
B2Agent flips traditional UX on its head: linguistic precision over visual polish, token efficiency over engagement metrics.
The opportunity is to build the missing layer that closes both gaps: reduce launch friction and make optimization continuous. That means tooling and agents that help creators ship, share, and iterate—automating the tedious parts of distribution, capturing feedback loops, and translating learnings into product improvements.
The opportunity is a unified layer connecting build, launch, and optimization through continuous feedback loops.
If we lower the overhead of telling the story, running experiments, and refining the experience (for humans and for agents), more genuinely good products can be discovered, understood, and adopted.